Distribution and Profits

I'm going to looking into is the cinema experience dying? Does it need a new method of distribution? I think that the decline of the cinema going experience is a symptom of a wider problem of people caring more about film as a means to gain a profit than film as either art or entertainment.

Below is a radio interview with Director Kevin Smith, where her explains his reason of self-distributing his film Red State via touring rather than conventional distribution. 

It is important to make it clear that I do not intend to argue the difference or compare films that challenge and provoke thought or films that entertain. What I am looking into is the idea that making films for profit rather than to make a good film is destroying cinema. 

Below is a review of the Adam Sandler film Jack and Jill by Red Letter Media. I think that some of the points they make are relevant to this topic despite this not being an academic source. 

I will look again into post-modernism and will look into some of the books I've looked into before.